Karl Lagerfeld recently announced a collaboration with model and Cindy Crawford’s daughter, Kaia Gerber for a clothing capsule collection. Karl is now partnering with Revolve for the launch so others can buy this collection. This collection is so exclusive that it will only be on the website for two weeks before they hit the offline network of premium retailers that includes big names like Selfridges, Excelsior, Breuninger and La Rinascente internationally. Called simply, Karl Lagerfeld x Kaia, the day-to-night line incorporates a Paris-to-LA narrative, with Gerber responsible for breathing her West Coast style into Lagerfeld’s Parisian aesthetic. It is the company’s largest collaborative project to date.
To help the launch take off, three events will take place starting with a party at Revolve Social Club in L.A. tonight, where Charlotte Lawerence will be performing. The same will also be hosting an experiential pop-up shop starting from September 1 that will carry the merchandise from the capsule.The third event will be a consumer-oriented affair hosted by Gerber at the Karl Lagerfeld flagship at 420 West Broadway, New York, on September 12. This event will enable the fashion enthusiast customers to have the opportunity to win a meet-and-greet with Kaia through the social media network of Karl Lagerfeld. It will be concluded with a by-invitation event in Paris on October 2 co-hosted by Karl Lagerfeld and Gerber during Paris Fashion Week.
Let’s get to the collection. The collection offers an assortment of ready-to-wear, accessories, footwear, sunglasses and jewelry priced from $35 to $1,405. Highlights of the collection include a Karl Lagerfeld x Kaia logo wetsuit-inspired bodysuit, logo hoodies and jackets a double-breasted tuxedo jacket.